Google officially releases GA4

The most significant change in web analytics for a decade. Universal Analytics will no longer be supported.

Yes, this is a really big deal.

What do I need to do?

1. Data Collection Strategy

GA4 stores and processes data differently so now is the perfect time to rethink your data collection strategy and tag what is important to you.

2. Tagging

GA4 requires new tags to be implemented that are different from the current GA tags. We recommend dual tagging to create a baseline.

3. Data Export & Management

Historical data from Google Analytics will be inaccessible. You must create a plan to export and manage your data in a meaningful way.

4. Training

There are fundamental differences between the GA and GA4, that will require training and realignment of teams around how data is collected and pulled from the interface.

Address the inevitable and gain an advantage: