Leading Biotech Firm Tagging & Data Visualization
Challenge
As part of a multifaceted media and analytics engagement for a leading biotechnology company we were tasked with generating awareness, consideration, and increase response for two significant annual events. Additionally, the campaign required the aggregation of disparate data sources within a single, effective, dashboard which presents a comprehensive view of the campaign.
Solution
We identified a clear measurement strategy, implemented Google Tag Manager, and created a cost-effective reporting solution, utilizing Google Data Studio. We developed methods for automatically extracting data - daily.
Results
A near real time look into the performance of campaigns with various, complicated, and difficult-to-obtain data sources allowing paid media experts the ability to effectively monitor, maintain, and optimize campaigns with accurate attribution.
