In 2024, Chrome, accounting for a substantial 65% of browser usage, will cease support for 3rd party cookies, marking a landmark shift in the industry.
New privacy regulations are reshaping the digital playing field. Legislations such as GDPR, CCPA, CPRA, and VCPDA require explicit user consent prior to cookie placements. With a growing trend of browsers sidelining cookies, only platforms with a clear nod from users on sharing their 1st party data will retain tracking privileges.
Inaction now could mean the inability to:
Gain insights into user behavior across platforms.
Achieve a thorough understanding of web user analytics.
Store essential data for enriching user experiences.
Measure ad ROI and effectiveness.
General Data Protection
Regulation - Applies
CCPA – California Consumer Privacy Act
CPRA – California Privacy Rights Act
VCPDA – Virginia Consumer Privacy Data Act
1st party data is collected first-hand by a company. Utilizing 1st party data and zero party data (data intentionally and proactively shared by consumers with the brand), is the key approach for surviving without cookies.
Using a first party approach will allow you to form a deeper connection and understanding of your customers, build consumer trust, craft a well-rounded customer profile that prioritizes privacy, and elevate your personalized experience.
Be browser agnostic, having ownership of customer data.
Revise data collection tactics for enhanced value exchanges.
Ensure data accuracy and its integration into all tools, paving the way for customer-centric experiences.
Develop a dedicated customer data pipeline.
Consensually gather every first-party interaction.
Organize, harmonize, and manage your data identity.
Ensure ease of data unification and accessibility for targeting.
Administer high-scale customer data management, catering to your core business needs with enterprise CDPs.
Implement CDP strategies utilizing the Google Marketing Cloud (as one of the very original Google sales partners with award-winning domain expertise in SEO and design and development, omni-channel media planning and execution, and digital transformations).
Reach out to us at email@example.com. We’ve got a plan to ensure your success in this cookieless era, leveraging the Google Marketing Platform for a powerful first-party approach.Contact Us