Willam Grant Digital Marketing Campaigns
Challenge
As a client of 6+ years, William Grant has turned to Resolute to resolve distinct challenges across their digital ecosystem. In a highly-restrictive environment which closely controls access, sales, distribution, and messaging, Resolute has been tasked with growing customer engagement, consideration, and in-direct sales.
Solution
Through a wide variety of services ranging from creative design and strategy, to complex web development and highly targeted media executions we have been able to repeatedly deliver against challenging business and marketing objectives. These services have manifested in innovative media planning and buying, non-linear television, microsite and landing page design and development, and experiential initiatives.
Results
Hendrick’s Gin
Lift brand awareness, increase sales across new gin drinkers, and test contextual relevance hypothesis for future campaigns.
Planned and executed a VOD/OTT campaign that reached target audiences. The success of the campaign was aided by a 3rd party visitation study for off-premise locations through Millward Brown, which resulted in a positive lift in 5 out of 5 KPIs.
Dew & A Brew
Drive awareness and social conversation to the new and innovative campaign activation: D.E.W. and a Brew Tour
The D.E.W. and a Brew tour increased reach and brand awareness through a campaign microsite coupled with a highly targeted media campaign. We coordinated teams, orchestrated the production and publishing of video from the road, and created an engaging destination for consumers to learn about our favorite pairing: D.E.W. and a Brew resulting in improved brand engagement by 43% amongst 6.4 million individuals, social reach of 705K, and site clicks of 275K.
- 6.5m Impressions
- 43% Increase in brand
engagement - 275k Site clicks
- 705k Social reach
Tullamore D.E.W.
Increase engagement and brand awareness in the U.S. market, more closely aligning with the passions of its American customer base
Our team identified opportunities for immersive brand engagement by taking a deep dive into the mindset of American whiskey drinkers, rigorously studying their motivations and interests. Not surprisingly, television and sports emerged as prevailing passions. Through our user generated social content, programmatic television buying, digital sponsorships with CBS, TimeOut, and a fantasy football-driven media plan, we were able to drive users to interact and develop personal connections with the Tullamore brand.
Our Tullamore D.E.W. user engagement strategy outperformed all expectations, proving to be one of the brand’s most successful activations to date. Engagement as a whole rose +43%, with addressable tv spots garnering 5 million interactions and 6.4 million unique engagements, while driving down costs by -35%. We also expanded social reach to over 705K consumers who interacted with the Tullamore site over 275K times.
- 43% Increased engagement
- 6.5m Unique engagements
- 705k Social reach
- 275k Site interactions
