Google Analytics 4 360 represents a major shift in data analytics for business.
Inaction today means uncollected and permanent loss of data in the future.
- Now
Is our opportunity to create a baseline and future analytics strategy
- July 2024
Universal Analytics 360 will stop processing new hits and historical data will be lost
The time to migrate to GA4 360 for enterprise analytics is now
It is critical to custom-tailor a website tracking and data management solution today.
Enable journey-focused personalized experiences
Activate audiences across Google Marketing Platform and optimize media efficiency and effectiveness
Improved reporting and customization capabilities
Leverage Google’s machine learning to automate and facilitate insight discovery at scale
Invest in a durable, future focused, and privacy-first platform
Unify the full user journey using first party data and multiple identity features
Migration Process
Implementations typically take 3-4 months and require a top-down approach.
Discovery & Design
Strategy KPI Finalization & Strategic Use Case Roadmap
Tracking Measurement Framework & Solution Design Requirements
Business Intelligence Legacy Data Preservation Planning & Data Pipeline Architecture
4-6 Weeks
Deployment & Delivery
Strategy Integrations, Activations (with Google Marketing Cloud and other systems) & Optimization Roadmap
Tracking Data Onboarding, Tag Rebuilding, Data Layer Customizations, Deployment, QA & Training
Business Intelligence Data Preservation, Utilization of GA4 Models and Performance Dashboards with Historical/Integrated Data
5-8 Weeks
Work with a certified partner
Resolute Digital, part of the Interpublic Group family, holds a distinguished status as an original Google Analytics Reseller Partner and brings award-winning domain expertise in paid media, cross-channel analytics and optimization, SEO and design & development.
We work hand-in-hand with Interpublic Group’s media and creative agencies
Our team holds the highest Google Analytics accreditation and brings best practices and a powerful partnership from Google
We bring innovative complementary data products to power omni-channel, customer-focused experiences
We are platform agnostic and create solutions rooted to your business needs
Google 360 Suite Certified
Reach out to begin your GA4 journey
Resolute enables high value GA4 services
Implementation
We implement GA4 adopting a top-down strategic approach which is tailored around key business questions.Business Intelligence
Highly mature business intelligence system and established data pipelines connected to BigQuery.Optimization
We bring a hypothesis-driven approach to feed an ongoing optimization learning process.Platform & Licensing
Ongoing Google Analytics platform support, licensing, and best practices to deliver best-in-class business value.