New York Road Runners is the world’s premier community running organization, seeking to improve community health and well-being by championing a lifelong commitment to running.
New York Road Runner’s Open Run program is a new community-based initiative brining free weekly runs and walks to local neighborhood parks all over NYC. With a goal in mind of spreading the word about the free wellness initiative, we crafted a strategy that satisfied the goal of not only gaining awareness but also acquiring new participants in 2016.
Our design & development team collaborated and implemented a creative solution to get participants to Resolve to Run in the New Year. Using NYRR’s collection of characters, we designed a visually appealing and playful theme across the page, leveraging cutting-edge technology to build a responsive, engaging experience across all devices.
To compliment the creative, our media team designed a strategy to geo-target users based on location in NYC in order to drive them to the correct Open Run park program.