TRIUM Global Executive MBA Program

About the Client

The TRIUM Global Executive MBA is a top ranked EMBA degree for global leaders jointly issued by New York University Stern School of Business, London School of Economics and Political Science, and HEC Paris School of Management. The TRIUM Executive MBA is jointly operated by New York University Stern School of Business, London School of Economics and Political Science, and HEC Paris School of Management and features modules in London, California, New York, Paris, Shanghai, and Paris.

Approach

Given the unique characteristics of its students—average age 40 years and with 15 years of business experience as well as the geographical diversity—TRIUM posed unique marketing challenges. With a relatively limited budget and a global audience to reach, our media team had to efficiently target the most likely prospects.

In additional to Google AdWords, Bing/Yahoo paid search and LinkedIn, we employed a variety of programmatic buying platforms to target its unique and diverse audience. They included NetMining, Live Intent, IQ AdNet and Turn. In addition, Resolute’s media plan included traditional business website like the Financial Times.

Monitored KPIs included:

  • Info Requests
  • Cost/Info
  • Preliminary Applications
  • Cost/Submit
  • Conversions
  • Cost/Conversion

Goal

Increase inquiries and enrollments

Services

  • Analytics
  • Digital Display
  • AdWords, Bing
  • Programmatic Buying
  • Retargeting
  • LinkedIn

Result

During the course of its most recent 12 month campaign, our ads were shown nearly one billion times, resulting in nearly half a million visits to the client’s website. Our results proved to reduce the cost per conversion by more than 50 percent.

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