Resolute Places RTB Programmatic Television Buy for Glenfiddich via DISH Marketplace

Background

Resolute Digital, on behalf of Glenfiddich, placed a first of its kind RTB Programmatic Addressable TV buy via DISH’s programmatic marketplace for linear TV, using real-time bidding powered by Rocket Fuel. The campaign launched on November 19th and ran over a 6-week period through the end of the year. A 30-second spot featured Glenfiddich founder’s great-grandson, Sandy, journeying to the United States in 1963 to introduce Glenfiddich’s single-malt and forever change the world of whisky.

Goals

Reach the highly coveted TV viewer with a more intelligent (targeted) and effective ad spend.

Dynamically incorporate campaign feedback to optimize outcome.

Approach

Targeted males with a higher household income.

Results/Solutions

By leveraging DISH’s programmatic marketplace for linear TV, Resolute and Glenfiddich were able to bid on individual households, in real time, across the provider’s nationwide addressable footprint, gaining multichannel access to eight million addressable households.

In the Press

Services

  • Media Planning & Buying
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