Google Updates its “HTTPS Everywhere” Campaign

By now, it’s crystal clear that Google’s long term plan is to herd webmasters towards creating a more secure internet. Google has stated long ago that they will begin to favor secured sites over non-secure sites in search engine results pages. If you haven’t migrated your website to a secure HTTPS:// version, there will soon be added repercussions for not having done so yet.

Back in January 2017, Google began showing “NOT SECURE” warnings on non-secure pages with credit card or password fields.

Adding to this effort, the newest version of Google Chrome will start showing a “NOT SECURE” warning when: users enter text in a form on an HTTP page, or when users attempt to access a non-secure (HTTP) page via incognito mode. This update is scheduled to take effect sometime in October 2017. (If you manage a non-secure website, you might have already received emails on this update via search console).

One possible implication of the update is that users, who begin to fill out a form or enter other information, may abandon doing so when faced with a “NOT SECURE” warning. There could be a real possibility of losing leads due to having forms on non-secure pages.

Eventually, Google plans to call attention to all HTTP pages with its “NOT SECURE” warning as part of its HTTPS Everywhere campaign. Fortunately, migrating a site to HTTPS is a fairly straightforward process for most developers and site configurations. To get you started, take a look at Patrick Stox’s great step-by-step guide via SearchEngineLand.

Ian McIntyre
Search & Analytics Manager
Ian McIntyre
Search & Analytics Manager

Ian joined Resolute Digital in November 2015, after 3 years working with another digital agency. In 2012, Ian earned his B.A. in Media Communication from SUNY Oswego and went on to receive an M.A. in Integrated Marketing Communication in 2014 from St. Bonaventure University. Outside of marketing, Ian enjoys boxing, reading and writing, hiking, snowboarding, and recording music.

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