Capitalize on Social Media’s Largest Community

Facebook

Facebook advertising is no longer an option, but an integral part of any brands’ online media budget. Directly aligning campaign strategy with client goals and staying on the cusp of the rapidly growing ad platform capabilities, we are able to effectively scale our client’s digital reach by tapping into social media’s largest community.

Similar to the Facebook ad platform itself, we structure campaigns around an objective. Whether it’s e-commerce, brand awareness or engagement, we set up campaigns to optimize towards, and track, specific goals. In daily contact with Facebook representatives, we request and receive access to exclusive betas, allowing our clients to test emerging products that have not yet been fully rolled out to the public. Beyond the basic functions, we’ve been leaders in some of the more advanced features, including but not limited to, conversion tracking, mobile lead forms and CRM targeting.

Daily reports are leveraged to make optimizations and analysis in order to drive better results. Being a full service digital agency means these reports are not only analyzed at the social level, but also digital efforts at large, allowing brands to see their social campaign’s impact in comparison to display and SEM. Results from this perspective allow marketers to be smarter and more educated about their media mix allocations, as well as the true value of Facebook, to a well-rounded digital campaign.

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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