Social Media Marketing allows us to utilize existing relationships to tell a compelling story to a highly interested motivated party.

Social Media Performance Marketing

Social media marketing has played an increasingly larger role in our clients’ marketing mix, as we’ve begun to see the capabilities and efficiencies of these platforms advance rapidly. According to Adweek, the average user now spends 28% of their online time via social media, making it impossible for advertisers to ignore when trying to digitally tap into and scale their target audience. We leverage paid social media as a component to a majority of our media plans, having seen it be largely successful in not only driving on-site goals, but providing engagement with consumers.

At Resolute, we approach social media marketing similarly to all other channels, rooting campaign strategy and set up around an objective. With that in mind, targeting, ad placements, and creative are molded to drive the highest efficiency with respect to the goal. Unlike other platforms, social is unique in that it’s not a one-way conversation with consumers. Social ads provide the opportunity for consumers to interact and engage with the ads, providing useful feedback and learnings from running campaigns. At Resolute, we use this feedback to fuel future initiatives and provide insights to our clients. Data tracking and analysis are one of the cornerstones of our company and all campaigns are setup to track specific on-site goals prior to launching. Daily reports subsequently show how many conversions we’ve driven. With insights into how many people have completed the marketing funnel, we can not only optimize within social campaigns effectively, but also have perspective into how it’s performing versus other components in the media mix.

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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