Resolute Digital, today announced that it has joined the DAA, Digital Analytics Association, to help shape the evolution of the digital marketing industry. Founded by digital analytics industry leaders in 2004 as the Web Analytics Association, the mission of the DAA is to lead and support its members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
With a strong history of dedication to the promotion of a global understanding of digital analytics, the DAA creates an informed and involved digital analytics community through the connection and empowerment of its members. The organization has more than 1,500 members worldwide, representing forty countries and a broad spectrum of expertise.
Resolute Digital is a digital agency that builds proprietary tools and custom solutions, which enable our clients to more intelligently engage their customers through three disciplines: Strategy, Design & Development and Marketing Analytics. With an engineering team in our NYC offices, we have a strong record of delivering cutting-edge multi-platform mobile experiences on time and within budget.
DAA is the leader, spokesperson, and guardian of the digital analytics profession and is owned and run by members for the benefit of members. Members of the DAA receive access to digital analytics best practices, current and relevant industry information, local and global networking opportunities, key resources, valuable research, standards, and discounts to industry events and publications and participation with social media groups. DAA members are also given the opportunity to get involved with relevant industry legislation and they may choose to participate in the strengthening of the trade through certification programs.
“We are pleased to welcome Resolute Digital as new corporate members of the DAA,” said John Lovett, President of the DAA. “Every new academic, professional, and corporate member to the DAA adds strength to our growing community of digital analytics professionals. Our unified mission to advance the industry through research, education, standards, and best practices is made possible through the support of our members.”