Measurement: The Key to Successful Online Marketing

Google Analytics

Google Analytics is a robust and critical measurement tool that enables you to track your website visitors and conversions across marketing channels, devices, and platforms. See website traffic as a whole, view your visitor journey with acquisition reporting features, examine onsite user behavior, or track specific goal completions against benchmarks and business objectives. The power to properly track, segment, and analyze your audience can lead to essential insights and more informed, successful decisions about your online media and digital marketing efforts.

Google Analytics equips you with limitless customizable reporting options to illustrate a clearer, more detailed picture of your digital audience. We offer in-depth consulting and customization of this tool to fit your organization’s digital needs. We take a research-oriented approach to each individual Google Analytics project which ensures an efficient digital measurement solution. Our advanced knowledge of Google Analytics’ features and capabilities could mean new, more advanced reporting possibilities for you and your team. Contact us to learn more about how we can help you better gather your marketing insights through Google Analytics.

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Service Specialist

Dan Savage
Managing Partner

Daniel Savage has been an expert in SEM, SEO and digital marketing analytics since they were first introduced to the marketplace. As CEO of Thomas B2B, Dan managed the first pay per click advertising service focused on the B2B market. Today he has a comprehensive knowledge of every search marketing tool and trick on the marketplace, but prefers to develop his own proprietary algorithms, bid management software and custom code.

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