Measurement: The Key to Successful Online Marketing

Google Analytics

Google Analytics is a robust and critical measurement tool that enables you to track your website visitors and conversions across marketing channels, devices, and platforms. See website traffic as a whole, view your visitor journey with acquisition reporting features, examine onsite user behavior, or track specific goal completions against benchmarks and business objectives. The power to properly track, segment, and analyze your audience can lead to essential insights and more informed, successful decisions about your online media and digital marketing efforts.

Google Analytics equips you with limitless customizable reporting options to illustrate a clearer, more detailed picture of your digital audience. We offer in-depth consulting and customization of this tool to fit your organization’s digital needs. We take a research-oriented approach to each individual Google Analytics project which ensures an efficient digital measurement solution. Our advanced knowledge of Google Analytics’ features and capabilities could mean new, more advanced reporting possibilities for you and your team. Contact us to learn more about how we can help you better gather your marketing insights through Google Analytics.

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Customer User Experience (CUX) at the 2016 Google Partners Executive Brand Summit

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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