Machine Learning Delivers More Powerful Audience Insights to Search Ads

People are often searching with the intent to buy. Later this year in-market audiences will be available for Search, helping reach users who are ready to purchase products and services. For example, if you’re a furniture retailer, you can increase your reach among users who have already searched for “affordable living room furniture” and “sectional sofas”. In-market audiences uses the power of machine learning to better understand purchase intent. It analyzes trillions of search queries and activity across millions of websites to help figure out when people are close to buying and surface ads that will be more relevant and interesting to them.

In addition to In-market audiences, “Life event targeting” will also be available. For example having a baby, graduating college‍, or buying a house.

The convergence of mobile, data and machine learning will continue to unlock new opportunities for search.

Author
Andrew Race
Sr. Strategist, SEM
Posted
08.08.17
Andrew Race
Sr. Strategist, SEM

Andrew joined Resolute Digital in January 2016 as an SEM strategist. He is incredibly passionate about digital marketing and the future of business.

Contact Andrew