Partnered with the Top Data Collection Platforms


Rocket Fuel’s Demand Side Platform equips our media team with industry-leading programmatic media buying capabilities, driven by super-smart AI. Paired with our full suite of marketing technology, Rocket Fuel’s DSP adds a data-driven approach to identifying and targeting our clients' audiences online.

Our team scrutinizes consumers through their behavior, gathering helpful insights that enable us to create customized, targeted marketing campaigns. These data points could include where the audience is, what device they’re on, what they’re doing, and most importantly, what they’re in-market for. Our team’s unique, data-oriented approach enables us to monitor a vast number of consumer signals to help us accurately determine the audience’s intent. Overall, this leads to the creation of stronger, more effective marketing campaigns.

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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