Better Measurement for Precise Analytics


PLACED attribution connects ad exposure to real world behavior to quantify the impact of digital advertising on in-store visits. PLACED’s attribution product uses direct measurement form nearly one billion locations a day from over one million opted-in panelists to replace imperfect methods that utilize surveys, geo-fences, and ad-based matching solutions. This unique, valuable partnership enables us to drive true incremental value for our clients with a brick-and-mortar storefront presence.

Our partnership with PLACED, the leader in visit attribution, allows us to observe and measure the largest audience in the world that has opted into persistent location measurement. This allows our media team to gain valuable insights to the location details of your audiences. With this data, we’re able to design and develop custom audience targets based on accurate, observable trends in location behavior, and report back on impact.

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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