Better Measurement for Precise Analytics


PLACED attribution connects ad exposure to real world behavior to quantify the impact of digital advertising on in-store visits. PLACED’s attribution product uses direct measurement form nearly one billion locations a day from over one million opted-in panelists to replace imperfect methods that utilize surveys, geo-fences, and ad-based matching solutions. This unique, valuable partnership enables us to drive true incremental value for our clients with a brick-and-mortar storefront presence.

Our partnership with PLACED, the leader in visit attribution, allows us to observe and measure the largest audience in the world that has opted into persistent location measurement. This allows our media team to gain valuable insights to the location details of your audiences. With this data, we’re able to design and develop custom audience targets based on accurate, observable trends in location behavior, and report back on impact.

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Service Specialist

Dan Savage
Managing Partner

Daniel Savage has been an expert in SEM, SEO and digital marketing analytics since they were first introduced to the marketplace. As CEO of Thomas B2B, Dan managed the first pay per click advertising service focused on the B2B market. Today he has a comprehensive knowledge of every search marketing tool and trick on the marketplace, but prefers to develop his own proprietary algorithms, bid management software and custom code.

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