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Optimizely

As an Optimizely certified partner, we have the ability to conduct A/B and multivariate testing, where two or more versions of a page are compared using data collected from the testing platforms. The discovery and analysis of consumer insights enables us to generate, quickly implement, and test hypotheses aimed at improving engagement and/or increasing revenue. We are also able to construct personalized, targeted experiences based on visitor behavior, so your customers are exposed to content that is most relevant to them in a manner that is likely to peak their interest.

Analyzing user interaction on your site gives us the ability to deliver targeted, relevant experiences, therefore increasing customer satisfaction. Optimizely’s platform easily facilitates this implementation, removing the requirement for major development work across web, mobile web, iOS and Android mobile apps.

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Connect with a service category expert to determine if we’re the right fit for one another.

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Service Specialist

Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

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