Challenge

The primary objective of the client was to build brand reputation and recognition by showcasing their growing U.S. technological advancement, infrastructure, and investment, which powered 95% of 5G telecom networks in the country. To accomplish this, the client aimed to effectively reach federal government employees and elected officials, ensuring they became known and trusted by key agencies and government stakeholders.

Solution & Impact

• Resolute developed a highly focused strategy to engage high-profile government officials—an inherently challenging audience to reach. Through in-depth research, Resolute identified key publications that these officials trusted and consumed regularly. These insights enabled the creation of strategic partnerships, which further solidified the client’s standing and credibility among this elite group.
• Resolute implemented a targeted, multi-channel approach that effectively surrounded the audience with the brand and critical messaging regarding secure 5G infrastructure. This comprehensive strategy included leveraging digital, social, and content-driven media platforms to create a cohesive media environment that ensured sustained engagement.
• The campaign to date has achieved over 141M impressions, delivering significant exposure to the priority audience segments, resulting in 189K+ clicks to the website. This increase in traffic demonstrates the campaign's effectiveness in capturing the attention of key regulatory, policy, and lawmaking audiences.
• Through its success, the campaign enabled the client to quickly adapt and deliver resonant messaging, driving impactful engagement. The content, both owned and sponsored, witnessed increased activity, with government officials actively sharing this content, thereby enhancing the Client’s position as a thought leader. The strategic partnerships forged through this initiative also facilitated deeper relationships with government entities, further cementing the client’s influence in the 5G policy landscape.