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NYU Stern
MBA Program
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Goal
Reach, engage, and drive quality candidates to NYU’s MBA, and MS programs.
Challenge
New York University’s Stern School of Business, one of the oldest and most prestigious business schools in the world, requires significant volume quality leads for their MBA and MS programs, in existing and new markets, for established and innovative programs, at increasingly difficult to achieve CPA goals.
Services
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Solution
In order to successfully expand the Executive MBA program candidate pool, Resolute developed an acquisition-focused landing page, implemented goal tracking, integrated with CRM systems, leveraged historical data, and launched paid search campaigns to not only drive awareness of the program but also reach qualified (through age, work experience, and special interests) a high quality candidates.
Impact
Optimization, landing page testing, and audience targeting refinement resulted in 45% increase in leads YoY.
