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HealthCare.gov
Halving the Uninsured: A Decade of Impact
Challenge
In 2013, there were over 48 Million Americans living without health insurance, a statistic Resolute and HealthCare.gov have been working to reduce through year-round media campaigns covering Open Enrollment, Special Enrollment, and Medicaid Unwinding time-periods.
Services
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Media Planning & Buying (Traditional & Digital)
Performance Marketing
Visualization & Dashboards
Solution & Impact
Through meticulous market and audience research, as well as strategic innovation, Resolute executed highly engaging omni-channel paid media campaigns built to drive Americans to HealthCare.gov, where that can enroll in affordable health insurance. These campaigns have resulted in continuous annual success, with the uninsured American statistic having nearly halved to ~25 Million by 2024.
