NEW YORK, Dec. 7, 2017 — Weber Shandwick, a wholly owned unit of Interpublic Group (NYSE: IPG) and one of the world’s leading global communications and engagement firms, today announced its acquisition of Resolute Digital. The acquisition, effective immediately, fuses Weber Shandwick’s industry-leading expertise in public relations, earned engagement and integrated marketing with additional capabilities in data and analytics that together will inform, build and deliver high-impact communications programs for clients.
Resolute Digital Adds Deep Data, Performance Marketing, and Technical Expertise to Weber Shandwick’s Leading Content Capabilities
“For more than a decade, the Resolute Digital team has helped marketers take advantage of the opportunities that digital provides, conceptualizing and executing fully-integrated digital marketing campaigns that are grounded in data,” said Jarod Caporino, CEO and President of Resolute Digital. “We look forward to continuing that mission with clients all across the world as part of Weber Shandwick.”