Weber Shandwick Acquires Resolute Digital

NEW YORK, Dec. 7, 2017 — Weber Shandwick, a wholly owned unit of Interpublic Group (NYSE: IPG) and one of the world’s leading global communications and engagement firms, today announced its acquisition of Resolute Digital. The acquisition, effective immediately, fuses Weber Shandwick’s industry-leading expertise in public relations, earned engagement and integrated marketing with additional capabilities in data and analytics that together will inform, build and deliver high-impact communications programs for clients.

Resolute Digital Adds Deep Data, Performance Marketing, and Technical Expertise to Weber Shandwick’s Leading Content Capabilities

“For more than a decade, the Resolute Digital team has helped marketers take advantage of the opportunities that digital provides, conceptualizing and executing fully-integrated digital marketing campaigns that are grounded in data,” said Jarod Caporino, CEO and President of Resolute Digital. “We look forward to continuing that mission with clients all across the world as part of Weber Shandwick.”

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Author
Jarod Caporino
Managing Partner
Posted
12.07.17
Jarod Caporino
Managing Partner

Jarod Caporino has managed ad sales, strategic planning and media buying for major brands in nearly every industry vertical, including Pfizer, Hewlett-Packard, Johnson & Johnson, Major League Baseball and the NEA. He has over 12 years of experience as a sales director at agencies specializing in digital services and search engine marketing and optimization. Jarod frequently speaks at universities and industry panels in the New York area.

Contact Jarod