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SEM Dashboard

Managing paid search marketing or SEM campaigns is a scientific process that determines the optimal combination of keyword selection, ad text, landing pages, and bid amount designed to result in the lowest cost per action or highest return on investment for our clients.

Because paid search campaigns can generate massive amounts of data, Resolute's reporting and analysis tools are designed to quickly and easily guide our analysts in their optimization efforts. Resolute analysts observe and modify their campaigns daily and need reliable and actionable data on which to base their optimizations. Our dashboards also serve to provide our clients with timely and transparent reporting. Data is received through continuous feeds from the various search engines' APIs where it is combined with analytical data from the Google Analytics API. The combination of these data streams presents Resolute with immediate and actionable insights to determine the most effective buying strategies.