After witnessing increasing website traffic coming from mobile devices, Samsung approached Resolute Digital with the challenge of building an award-worthy and notable mobile website.
Resolute's response was to build a top-of-the line mobile website that leverages creative, ux, and technical best practices. In doing so Resolute built in not one, but many, big ideas into the site.
A never-been-done-before crowd sourced homepage takes advantage of limited screen size and engagement opportunity by displaying top trending products based on all other users activity. When in doubt - show them what the rest of the world is interested in.
A product recommendation engine predicts user interest in products. After viewing a detail level page and re-visiting the site or navigating back to the homepage the website recommends related products, related products in other categories, and related supporting content.
Location, location, location - when you're mobile - it's all that matters. Resolute uses users current location to show them the nearest store with the click of a button.
A thin, yet powerful, content management system allows Samsung executives the ability to override crowd sourced product selections, determine sort order of modules through drag and drop functionality, and curate the entire mobile web experience.
Blazing fast is the only way to describe the site performance. Speed is of primary importance when you're browsing on a mobile device. Architected and optimized to handle thousands of concurrent users - the mobile website is blazing fast. Current traffic is reaching 1,500 concurrent users - we're built for over 10 times that much traffic and can't wait till we get there.
Hundreds of products, thousands of support items, a search engine to find it all, third party technologies, feeds, and APIs abound in the Samsung mobile website. A huge amount of data coming from all different locations brought together for a huge success for Samsung and Resolute Digital.