• Media Strategy

Media Strategy

Resolute's media team is well versed in creating and executing comprehensive media programs designed to meet any objective, whether it's brand awareness or performance-based advertising.

Depending on your needs, we can provide any or all of the following services:

• Media Strategy/Consulting
• Media Planning and Buying
• Campaign Trafficking
• Campaign Optimization
• Analysis and Reporting

While developing a comprehensive media strategy, we work hand in hand with the search, analytics and mobile teams to achieve synergies that will strengthen the impact and results of the program. We will also work with your team to establish key performance indicators that we want to track and optimize towards throughout the campaign.

When planning a buy, our team will recommend the most effective combination of placements to meet your goals. This may include, but is not limited to site-specific placements, ad networks, and behavioral/ retargeting networks. In placing a buy, we aggressively negotiate everything from price, to placement, to out clause and added value.

Most importantly, everything is tracked. As a company that is powered by analytics, Resolute Digital tracks each media campaign back to your preferred analytics platform and will not launch until it has been implemented and QA'd. Our media team analyzes and optimizes placements on a daily basis, and not just by CTR, but also by engagement and conversion metrics. Our emphasis on tracking and analytics has led us to build custom reporting dashboards for our clients to track KPIs and ROI.

Resolute has run display campaigns for some of the largest advertisers and publishers the market has to offer, such as Meredith Corporation, Graco, Oberto Sausage Co., Verde Energy and Nokia.