The Business-to-Business Side of Agriculture, Case Study | Resolute Digital

Resolute Digital partnered with Meredith Corporation's Agriculture.com Editorial and Publishing teams in the design and development of the Agriculture.com website and mobile property. Agriculture.com is an elegant digital solution for a classically unique business that depends on current news, market, and weather data. Resolute Digital's search engine optimization team also had an important role in shaping the project, using extensive keyword research to determine which relevant agriculture terms organically generate high search volumes. We used this research and historical analytics data to create the categorical hierarchy of both the website and the mobile property's user interface. Agriculture.com is an industry resource that has been designed and developed to help farmers easily and quickly make important agricultural economics and crop decisions both on the farm and in the field.

The Agriculture.com website provides the basis of foundation for its mobile counterpart, m.agriculture.com, which has been optimized for device-specific formatting and functionality. Agriculture.com uses your computer or mobile device's geo-location data to provide relevant news, articles, market information, weather data, social media, and classified ads for farmers and other agricultural business professionals. Both platforms are constantly updated from a customized content management system. The mobile website retains the key functionality of the traditional website in a streamlined mobile experience, featuring single sign on, comments, user-generated photo upload, polls, and top stories from Agriculture.com in an easy-to-use interface.