Welcome to our blog. Here you'll find insights, intelligence and witty banter to keep you up to date on everything Resolute.

From Detail Aid to Digital Aid

For years, Apple has been marketing their iPads as a great vehicle to leisurely read books, watch movies, play games, and even retouch vacation photos. However in the last two years, the iPad has become a sophisticated business tool in corporate sales and marketing. At Resolute Digital, we have seen how iPads make presentations brighter,…

Running a Business or Non Profit Website: A Beginners Guide

Since I am in the business of running a digital marketing agency, I often receive requests from “friends and family” like “how do I get Google to give me a top ranking for [favorite keyword].  Unfortunately, the answer is never simple.  Running a successful web business is at least as complex as operating a retail…

Field Trip to Comic Con

The 8th Annual New York Comic Con took the Javits Center by storm this weekend, and we were there to take it all in. NYCC still plays second fiddle to the San Diego Comic Con, but it’s still a mighty place to promote new comics, movies and games. At a time when digital books make…

Universal Analytics

Should I Use Events, Pageviews, Dimension or Metrics? In the new version of Google Analytics, termed “Universal Analytics”, Google has greatly expanded the options for customized reporting within the system. These new options allow for the tracking of virtually any type of activity within a website or app, however the possibilities available can often be…

The KPV Model

Evaluating return on SEO Investments (ROI) Preface Determining ROI for investments in digital SEO efforts is notoriously slippery given that the best SEO techniques often take several months or more to prove and even then SEO efforts need to react to constantly changing search engine algorithms. At the same time, most analysts find that organic…

NYBDC Success Story

Today Resolute Digital was featured as one of New York Business Development Corporation’s success stories. Due to our quick success and corresponding employee growth, we needed an office space that would not only fit our employees but also encapsulate our culture and host clients. NYBDC was able to help us obtain a floor in a…

Google Shopping Management

Fun Fact: Google Shopping was originally known as “Froogle”, then changed to “Google Product Search”, then “Google Products” and finally arrived at Google Shopping in June of 2012.  Based on the rise in popularity of Google Shopping, we think they finally got the name right this time around.  Looking at the search trends for “Google…

Inc. 5000 Fastest Growing Companies

Today we are proud to announce that Resolute Digital has been ranked as one of the fastest growing advertising & marketing companies in the nation on the 2013 Inc. Magazine 500|5000 list.  “The Inc. 5000 was harder to get into this year than ever in its history. The average honoree grew a mind-boggling 468 percent.…

The Joys of Trafficking

This week’s post from the media team comes from Mary, one of Resolute’s most recent hires, who has quickly transitioned from college life to ad trafficking pro. Before I began my career at Resolute Digital three months ago, the concept of traffic to me merely meant stop-and-go cars on the road. Fast forward to the…

Importance of Branded Search in Search Engine Marketing

Greg Wittmann, Director of Search & Analytics talks about the positive effect branded search can have in this week’s post on search strategies.  Advertisers often ask the question of whether it’s worth it to bid on their own brand name in the search results page, especially if they are already ranking number one in the…