Welcome to our blog. Here you'll find insights, intelligence and witty banter to keep you up to date on everything Resolute.

Cost Data Import – Advanced Google Analytics

Consolidating data from various analytics platforms into one location is a very challenging task with extremely limited free solutions. Most companies that offer these services charge enterprise level amounts and require technical implementations to achieve such an arduous task. Fortunately, for a large proportion of internet users that use Google Analytics for their data reporting,…

Mobile E-Commerce – Critical Importance of the Checkout UI

Online shopping has officially shifted from desktop to mobile, according to a recent Comscore finding. “55% of all time spent with online retail in June 2013 occurred on a mobile device” while “45% occurred on desktops and laptops. Specifically, smartphones accounted for 44% of retail Internet minutes while tablets accounted for 11%.” Creating a shopping…

iPad Apps as Sales and Training Tools

For years, Apple has been marketing their iPads as a great vehicle to leisurely read books, watch movies, play games, and even retouch vacation photos. However in the last two years, the iPad has become a sophisticated business tool in corporate sales and marketing. At Resolute Digital, we have seen how iPads make presentations brighter,…

Optimizing your Website for SEO:A Beginner’s Guide

Since I am in the business of running a digital marketing agency, I often receive requests from “friends and family” like “how do I get Google to give me a top ranking for [favorite keyword].  Unfortunately, the answer is never simple.  Running a successful web business is at least as complex as operating a retail…

Field Trip to Comic Con

The 8th Annual New York Comic Con took the Javits Center by storm this weekend, and we were there to take it all in. NYCC still plays second fiddle to the San Diego Comic Con, but it’s still a mighty place to promote new comics, movies and games. At a time when digital books make…

Google Universal Analytics

Should I Use Events, Pageviews, Dimension or Metrics? In the new version of Google Analytics, termed “Universal Analytics”, Google has greatly expanded the options for customized reporting within the system. These new options allow for the tracking of virtually any type of activity within a website or app, however the possibilities available can often be…

The KPV Model for Evaulating SEO

Evaluating return on SEO Investments (ROI) Preface Determining ROI for investments in digital SEO efforts is notoriously slippery given that the best SEO techniques often take several months or more to prove and even then SEO efforts need to react to constantly changing search engine algorithms. At the same time, most analysts find that organic…

Resolute Digital Honored as SBA Recipient

Today Resolute Digital was featured as one of New York Business Development Corporation’s success stories. Due to our quick success and corresponding employee growth, we needed an office space that would not only fit our employees but also encapsulate our culture and host clients. NYBDC was able to help us obtain a floor in a…

Google Shopping Management

Fun Fact: Google Shopping was originally known as “Froogle”, then changed to “Google Product Search”, then “Google Products” and finally arrived at Google Shopping in June of 2012.  Based on the rise in popularity of Google Shopping, we think they finally got the name right this time around.  Looking at the search trends for “Google…